Brands And Brand Management (Critical Perspectives On Business And Management)

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By Richard Elliott | DMCA

The process of brand management originated in US consumer goods companies in the 1930s and is now firmly established as a core activity within the marketing department of any significant enterprise. In recent years, there has been a great surge of scholarly and popular interest in the subject. Almost every university offers courses in this area; new journals have formed that focus on brand issues;...

Series: Critical Perspectives on Business and Management
Hardcover: 2208 pages
Publisher: Routledge (December 10, 2008)
Language: English
ISBN-10: 041543324X
ISBN-13: 978-0415433242
Product Dimensions: 6.8 x 5 x 9.5 inches
Amazon Rank: 3014287
Format: PDF ePub djvu book


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