From one of the leading experts in viral and social marketing-market your business effectively to today's customersFor generations, marketing has been hypocritical. We've been taught to market to others in ways we hate being marketed to (cold-calling, flyers, ads, etc.). So why do we still keep trying the same stale marketing moves?UnMarketing shows you how to unlearn the old ways and consistently...
Hardcover: 272 pages
Publisher: John Wiley and Sons; 1 edition (September 7, 2010)
Language: English
ISBN-10: 047061787X
ISBN-13: 978-0470617878
Product Dimensions: 6.3 x 1 x 8.9 inches
Amazon Rank: 1001375
Format: PDF Text TXT ebook
reviews:Scott and Alison did it again. They made me question my habits, especially on social media. Although I also bought the original version of Unmarketing, it was definitely valuable to get the new edition.Pros:- They have the best footnotes ever. Gasp. ...
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